Yandex, the Russian Search Engine Giant Signs Realtime Search Deal with Twitter

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Finally Yandex, the search engine giant of Russia did it with Twitter , what Google has not. Yandex has signed a deal with micro-blogging giant Twitter for – Realtime Search. Now Yandex will show real-time twitter feeds on its SERP (Search Engine Result Pages) in all the leading languages including Russian, Ukrainian, Belarusian or Kazakh.

Twitter Director of Business Development, Mr. April Underwood said “ With more than 250 million+ tweets/day, twitter is a valuable source of information about the happenings around the World in real-time ”. Twitter has been sharing its data with Microsoft’s search engine Bing and renewed the deal in Sep 2011, while Google has decided to incorporate the results of social media Google+ in the search results.

With this deal, Yandex is trying to increase the quality of its search results by adding international social media services. Yandex has recently introduced the feature “ People Finder ”  to search a person’s social media profile on Google+, Facebook, Twitter, LinkedIn,  VKontakte, LiveJournal, Odnoklassniki and other social networks. It is still in a beta phase.


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